Are you a member of any of the below rewards programs?

Sephora (Beauty Insider)
Ulta (Ultamate Rewards)
Target (Target Circle)
Walmart (Walmart +)
CVS (ExtraCare)
Walgreens (myWalgreens)
E.L.F. (Beauty Squad)
Charlotte Tilbury (Magic Loyalty Programme)

1/11

Can you share why you are a part of that loyalty or rewards program?

Free shipping
Early access to new launches
Part of a community
Free products
Other

1b/11

Please share your favorite brand loyalty program in any product category (examples: Starbucks, REI, Bevmo, etc.)

Enter your answer*

2/11

Why do you love that
particular program?

Enter your answer*

3/11

Have you purchased from Nyxcosmetics.com before?

4/11

How many times in the
past 12 months?

5/11

How likely would you be to engage in the following activities to earn points in a NYX Professional Makeup loyalty or rewards program?

Click, hold and drag each option in order of
likelihood (most likely at the top)

1

Make a purchase from nyxcosmetics.com ● ● ● ● ● ●
2

Comment on or share a NYX professional makeup social media post ● ● ● ● ● ●
3

Buy NYX professional makeup at a retailer (Ulta, Target, etc.) ● ● ● ● ● ●
4

Create and post social content tagging NYX professional makeup ● ● ● ● ● ●
5

Visit a NYX professional makeup display at a retailer (Ulta, Target, etc.) ● ● ● ● ● ●

6/11

Would you participate in “loyalty missions” i.e. activities to earn rewards?

Example: Halloween mission – create a Halloween-inspired makeup look using your favorite NYX Professional Makeup products and post to TikTok tagging #nyxcosmetics?

7/11

Why or why not?

Enter your answer*

8/11

Which of the rewards below would compel you to participate in a NYX Professional Makeup loyalty or rewards program?

(Select All That Apply)

Product discounts
Charitable contributions
Early access to new product drops
Exclusive or early access to sales
Exclusive access to merchandise (clothing, stickers, etc.) drops
Exclusive access to double-points or triple-points days
Exclusive access to deeper discounts on products
Early access to loyalty missions (activities like social posts, in-person events, etc. That help you earn rewards)
Free ground shipping on online orders
Free expedited shipping on online orders
Free tickets to evens, concerts, shows, parties, etc.
Surprise opportunities, points & gifts
In-person or virtual events with other beauty enthusiasts

9/11

What additional rewards would make you want to participate in NYX Professional Makeup’s loyalty program?

Enter your answer*

10/11

Are you interested in receiving rewards in the form of virtual mystery boxes/loot boxes, which can either be opened or held for higher-value mystery boxes/loot boxes?

11/11

Thank You!

Use code NYXSURVEY23 to get a free Smooth Whip Matte Lip Cream mini in shade Cherry Crème with your next order.

*Limited time only. While supplies last.
Applied at checkout.

Are you a member of any of the below rewards programs?

Can you share why you are a part of that loyalty or rewards program?

Please share your favorite brand loyalty program in any product category (examples: Starbucks, REI, Bevmo, etc.)

Why do you love thatparticular program?

Have you purchased from Nyxcosmetics.com before?

How many times in thepast 12 months?

How likely would you be to engage in the following activities to earn points in a NYX Professional Makeup loyalty or rewards program?

Click, hold and drag each option in order oflikelihood (most likely at the top)

Would you participate in “loyalty missions” i.e. activities to earn rewards?

Example: Halloween mission – create a Halloween-inspired makeup look using your favorite NYX Professional Makeup products and post to TikTok tagging #nyxcosmetics?

Why or why not?

Which of the rewards below would compel you to participate in a NYX Professional Makeup loyalty or rewards program?

(Select All That Apply)

What additional rewards would make you want to participate in NYX Professional Makeup’s loyalty program?

Are you interested in receiving rewards in the form of virtual mystery boxes/loot boxes, which can either be opened or held for higher-value mystery boxes/loot boxes?

Thank You!

Why do you love that
particular program?

How many times in the
past 12 months?

Click, hold and drag each option in order of
likelihood (most likely at the top)